The first thing we need to talk about when discussing marketing material is your goals. The very first goal for a successful marketing strategy should be creating a clear system of signing 1-1 clients. This process should be repeatable and effective. You need a system that will enable you to go out and sign new clients at will.
What we use at the BCA is the FAST funnel. This entails finding and pharming prospects and using direct messaging to sign them. This can be done through email, or social media messaging.
It very important that you are sending these messages to the right prospects. We have templates to help you find out exactly who you should target, as well as a full messaging sequence designed by one of the best copywriters in the UK who is part of the BCA team.
So that’s the first part, sending messages, connecting with people and positioning yourself for a sales call. We also have follow-up messaging sequences using psychology and marketing techniques.
After this, the sales process looks after itself.
There is however also other marketing material available to our coaches
One is a full 3-month social media calendar, complete with images, editable captions and quotes. This saves you months of time, and thousands of pounds because you don’t need to hire anyone.
To recap, as part of our marketing material you receive:
- Direct messaging
- Follow-up messaging
- How to identify your core clients templates
- All social media content
For some people, once they have their 1-1 clients they also decide to have online events through webinars.
So there are a few different ways to do the marketing, but you need to get your first Fast funnel underway to ensure you will be successful. There has to be a point where you pull people in, identify their pain points and position yourself as the best solution to their problems.
We’ve done about 98% of the marketing for you, all you need to do is put it in place. The best way to do marketing as a business coach is to just use our system.